2026 Ford Bronco Outer Banks 4x4

Finally! An honest dealership with transparent prices, great deals, and salesmen that still have some “old school” humanity. I spent close to 8 months shopping for a truck, speaking to dozens of dealerships and salesmen across AL, GA, and TN, while doing extensive research on pricing and features. This was the only dealer that earned my business. Frank was excellent. We negotiated over email and text for a few weeks, he got me a really good deal on a truck + allowed me to get that deal with Ford Financing @ 1.9%. After negotiating, I came in and test drove the truck. Then we did the paperwork and I was out the door in about an hour and a half. The finance manager was great too. Most other dealers will publish false “sale” prices that are only applicable to INFLATED dealership finance rates. Stivers Ford in Birmingham, for example, charges an extra $10K if you use Ford Financing (illegal, btw, but plenty of dealerships get away with plenty of fraudulent activity). Tuscaloosa Ford gave me a great deal AND honored the Ford Financing incentives. Next truck I buy will be from Frank @ Tuscaloosa Ford!

Best Salesmen ever: Nigel, Gage, and Hunter. Over the past 10 years, I have purchased about 10 vehicles from Tuscaloosa Ford. I always meet a wonderful team who is very engaging, very patient, understanding, and accommodating. They go above and beyond to find me the perfect vehicle. They're super understanding, patient, and kind, even when customers can sometimes be difficult. They don't stop until they've found what makes the customer happy. I've enjoyed each time I've visited Ford. It's like visiting family and friends. It's warm and welcoming. Dana and Jay in finance are absolutely amazing as well. They take the time to review all of your documents and warranty in your contract. They ensure that you're comfortable with your decision before you leave. Absolutely the best experience and team when I go there. I couldn't imagine buying from anywhere else. Andrea M.

Our Salesman Isaiah was excellent and helpful through the entire process, we never felt pressured to make a purchase and he went the extra mile working with not only our family’s work hours but also showing us many options. He was very knowledgeable and helped guide us along the way. The management team at Tuscaloosa Ford was also exceptional. We will be a Ford family from here on due to the extra mile the entire Tuscaloosa Ford Sales, Management, and Finance team collectively worked together to make our new vehicle purchase effortless and a pleasurable experience. We will forever recommend Tuscaloosa Ford to our friends and family.