2026 Ford Bronco Sport

Had a great experience buying our daughter’s new car. Thanks to Bill D. and the entire team who made the whole process a smooth & organized experience. We have been dealing with Watertown Ford for years, both in service & after sales matters. Everyone has ALWAYS been very helpful & guided us to effective solutions. I would highly recommend Watertown Ford to anyone who wants a fuss-free car buying experience.

I had a great experience with the team at Watertown Ford. They made the process of buying a new vehicle quick and painless. They also gave me a great price on my trade in vehicle.

I bought my 2017 Ford F-150 Lariat from Watertown Ford this past April. I traded in my Jeep Wrangler Rubicon as part of the deal. I got more for my trade in than I expected! And I got the truck for exactly the price I was hoping for. There was nearly zero haggling or the usual “let me check with my manager” kind of games you find at usual dealerships. I have bought around 15 cars in my life from dealerships & this was the best experience I’ve ever had. Before going to Watertown Ford, we visited 2 other Ford dealerships in the area. We were replacing the tow vehicle for our Airstream RV and we weren’t sure if we wanted another Ford pickup or if we wanted an Expedition. So we went to a couple of dealerships to look at some used Expeditions they had online. While we were at the first Ford dealership, I asked to look at the new 2017 F-150 just out of curiosity. The salesman actually refused to let me look at a new F-150 because they said “we don’t make any money off of selling you a new vehicle”. I made an appointment at the 2d dealership 2 weeks in advance. When I showed up the morning of the appointment after driving 30 miles to get there, they didn’t have the vehicle I had asked to test drive! And they said they couldn’t get it that morning for me to test drive. The customer service at these other 2 dealerships was so bad that I actually wrote a letter about it to Ford. In the letter I said that i had never experience a dealership that actually worked hard to NOT sell me a car! It was unbelievable! The experience I had at Watertown Ford proved to me that it’s obviously not a “Ford thing”, it’s a “Watertown Ford thing” that made this such an easy & wonderful buying experience. I recently had my new truck serviced for the first time at Watertown Ford. They remembered that the first year of maintenance was included, as I was told at the time of the sale. The staff at the service counter where I checked in remembered me! From months ago when I bought the truck! They were courteous, professional, nice and fast. My truck was really taken care of fast & nicely. The only small critique I had was that they forgot to call me to tell me when my truck was done, but I was going to pick it up after work just before they closed anyway. So it didn’t matter. My wife & I are new to Massachusetts & didn’t know what to expect from a New England car dealership experience. Through this whole process of buying the new truck & having it serviced, these people treated us like family. I will be buying my next car or truck at Watertown Ford.