2026 MINI Hardtop Cooper S

I always have a pleasant experience here at SF BMW. Lawrence is an asset to this dealership with his courtesy and professional service. I recommend him and this dealership for your needs, sincerely, Eddy Mag

Awesome from the moment I walked in the door. Fantastic customer service, follow-up and very flexible and cooperative with scheduling. They helped make my car look new again. They explained and educated me on any engine details. I appreciated and trust their honesty and commitment. I worked closely with John Santos and he was off the charts excellent! I highly recommend!

I purchased my X7 M50 from East Bay BMW. Absolutely horrible sales experience, sales rep misrepresented some of the warranties and the sales manager in the backroom was extremely rude and pushy about upsold service plans. I was convinced my servicing experience would be downhill from there. Comparatively, I've had my car serviced at San Francisco BMW for the past 2 years now and I've had an amazing ownership experience. Ask for Vincent Varilla. He's the man. He's been candid about service options and pricing throughout my 5 services. Gave me the best options based on my needs. Never tried to upsell me on plans I don't need. He even went the extra mile when I lost my keys in Colorado (pro-tip, don't forget to add your digital key when you get a new phone). I'll be a customer for life here.