2026 Volkswagen Golf R Golf R 4-door DSG

Bought a new VW TAOS SEL. They were professional, transparent, and honest. Easiest deal ever. Tamara was a great salesperson. I have bought several cars and many of them VW's. This is by far the best VW dealership in the metroplex. Trust me, wherever you are in DFW it is worth the drive. The are such a great dealer I was get my car serviced and with the 0% on 2024 Taos I was able to trade my 2022 in for a brand new one both 0 down and same pmt. LOVE PRINCIPLE VW AND VW OF AMERICA.

Waylon Britton was my service advisor, he took care of a recall that I had on my Atlas and also looked into other things for me. He was helpful with all the information that I needed and also made sure I had a loaner car so I run errands. Great service as always!!

John Alford was genuinely an ABSOLUTE pleasure to work with. After a not so great experience with our nearest VW in Lewisville, we decided to travel a little further and visit VW in Grapevine. John greeted me and my mom with a smile, and I immediately knew this was going to be a 10/10 experience. Even though we were there until way past closing time, he never made us feel like a burden and got us an amazing deal. He deserves a raise and all the praise for dealing with us, lol! We couldn’t be happier with our new Jetta. This man is an exceptional salesman; he’s very kind, very customer oriented and we could tell he just wanted the best deal for us! We drove off in our new Jetta extremely happy that we decided to visit Principle.