2021 Ford Bronco Badlands 4x4

Had the pleasure of working with the most professional folks who made my buying experience the best I’ve ever had when purchasing a vehicle. Jake Schmidt worked his tail off helping me find exactly the F250 super duty I was looking for at the right price. From there, the experience continued to be top notch even as driving out the garage doors. I can’t say enough good things about Jake and my overall experience at crossroads ford of apex. I’d buy again from Jake in a heartbeat.

My wife and I just went through a whole experience buying our latest vehicle. We went to at least 10 dealerships in the area (up and down 64, and along 15-501 in Durham) and of those our experience with Crossroads was far and away the best. The dealership itself is absolutely huge and there are loads of vehicles in stock inside, that you'll be able to sit in and test out. As in, you can drive the cars inside the dealership out for a test drive. Flashy? Maybe. But a very cool experience as opposed to hoofing it around a lot. (Eat your heart out, car vending machines.) There were plenty of vehicles at multiple trim levels in stock based on the lot when we made our purchase (November 2023). If you've got or want to buy an EV, there are charging stations outside and a diner inside so you can grab a bite while you charge up (I can't vouch for the food... yet). As for the sales process, our salesperson, Jose, was patient and courteous, never pressured us, listened to both of our needs and wants and concerns, and was down to let us test drive anything and everything. He was definitely the most human of any car salesperson I've spoken with lately (again, 10+ dealerships), and seemed to genuinely care that we ended up in the right vehicle for us. We ultimately - thanks to some indecision on our part - test drove the car we ended up purchasing 3 times; Jose never seemed annoyed or impatient. In the interest of full transparency, when we ended up making the purchase we had what we considered a subpar experience with the finance team due to some mutual confusion (we ended up closing the deal late in the day and late in the month, so maybe an earlier time would have made the process easier). We ended up with a good rate and a good price, but we expressed a bit of concern with the process to the Customer Experience Coordinator, Bonnie, who looked into it right away. To make a not-so-long story even shorter, Crossroads stepped up and after a conversation with the GM, Scott, I can vouch that the team really does hold themselves to a high standard of customer satisfaction. I've yet to visit the dealership for service but based on our sales experience I fully anticipate a long and happy relationship.

Larry Curtis was very friendly and didn't pressure us into anything. He was very communicative throughout the process. He did everything he promised he would and made what is normally a very stressful process much less so. The dealership management reached out several times to ensure that I was being taken care of and let me know they were available if needed. The finance Manager Ken Gunderson was also very enjoyable to work with. He did what he was supposed to and offer financing and extended warranty options but did not pressure us. This was overall one of the best car buying experiences I have ever had. Great team at Crossroads Apex!