This is probably the first time I have been to a dealership where the price you see is the price you pay. Everyone there was very attentive with our needs. Very friendly and honest dealership. It could not have gone smoother than it did from start to finish. When I need another vehicle, I will be coming back here. Thanks for all your help.

Serra BMW of Champaign was so easy to work with! Our company purchased a used 2022 BMW i4 for our rental fleet from Charlie. Communication was great and service was fantastic too. They even grabbed me from the train station on purchase day! Alberto and Charlie were super responsive over email and phone to everything we needed to make this sale happen. When we are ready for another BMW I will definitely be giving them a call! Thanks so much!

Update 3/18/2024: We received a call from the dealership and they have taken care of the issue with the incorrectly sized tire as of this morning. I am very disappointed with our experience. We purchased our certified used BMW X2 in March of 2023 and when we took it back to the dealership to have some maintenance done on it, we were told that one of the tires was the incorrect size. When we questioned why we were sold a car with an incorrect tire size, we were told that we must have had the tire replaced at some point within the past year and that it was our fault. We did not have any of the tires replaced and the serial number on the tire has the year indicating that the tire was from 2019, well before we purchased the vehicle. We made several attempts to get this rectified, but never got any other response other than we must have had a tire replaced and forgot that we had it replaced? The dealership attempted to send paperwork (that we never originally received with all of the other paperwork from signing) that was conveniently only partially filled out in the tires section, and did not have any dates indicating when this "inspection" was allegedly done. This was our first purchase from this dealership and will definitely be our last seeing as they can't be bothered to fix their own mistake.

Great experience with Serra BMW of Champaign. Friendly, experienced and very helpful staff. Things went so well I’m looking forward to buying my next car there as well.

Though we didn’t end up getting service here when we got a flat during a road trip this past Friday, we wanted to make sure to point out how awesome Justin was, calling us back to give us insight and reassurance about the flat we had. We ended up pressing on to a dealership in Paducah instead of doubling back to Champaign, but appreciated the insight and confidence Justin instilled in us. Thanks for caring! We’ll know we have a dealership to count on when we’re in Central Illinois in the future (as a U of I alumna, this is more important than you think).