Virtue Motors

New 2026 Ford F-150 Platinum

New 2026 Ram 3500 Tradesman

New 2026 Ford Ranger Raptor

Ruth Babler

If you are looking to buy a new or used Jeep, Dodge, Ford or Chrysler vehicle, I highly recommend Virtue Motors.  Stryker Fitzsimons was knowledgeable, courteous and all & all a very pleasant Salesman.  Nothing better than a no pressure purchase.  He was also very good at explaining the various features & how to use them on the RAM we bought.  No doubt we will go back again when we want to trade.

Lauren Tiggelaar

This dealership exceeded all my expectations.  Not to mention went above and beyond to make sure I was 100% satisfied.  Amazing.  I would highly recommend to anyone looking for a new/used vehicle!

Pat Worrall

Recently bought a used truck from Virtue Motors.  I live an hour and 45 min. away from the dealership. We found this online and drove up after hours to get eyes on it.  Pic don't show all and I am particular.  The truck was as described.  So my wife and I took our truck to see what kind of deal we could come up with.  We met with DJ (our salesman) and Travis, the owner.  We came to a deal and shook hands, that was it.  No pushy sales or sitting down with the finance manager to sell you warranties and undercoating.  This was the best car buying experience I have had in years.  Love and miss the small town family owned buying experience.  5 stars all around.

Steven Jaros

I have bought 2 vehicles and have had them do all the service  on both,  I have been very satisfied with Virtue. I highly recommend Chad as a salesman. He's honest, fair and no pressure.

Irma Slawson

In the past 22 years my husband and I have purchased over 17 vehicles, both new and used, either in Madison  or Janesville. I often compare buying a vehicle equal to having a "root canal"...until buying a used Toyota Truck yesterday at Virtue Motors, Darlington. Mr. and Mrs. Virtue are "Gems". Travis Tilton was fabulous to work with and gave us a really good and fair deal. I  know we would come back for our next new vehicle, if only they sold Toyota's!

Virtue Motors

Found 4 cars for Virtue Motors

2026 Ford F-150 Platinum 4x4 SuperCrew 6-1/2 Box

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2026 Ford F-150 Platinum 4x4 SuperCrew 6-1/2 Box

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2026 RAM 3500 Tradesman 4X4 Regular cab

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2026 Ford Ranger Raptor 4x4 SuperCrew 5' Box

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