Acura

Acura is the luxury and performance division of Honda, launched on March 27, 1986, and primarily aimed at North American buyers. The brand pioneered the Japanese luxury segment, arriving before Lexus and Infiniti, and quickly challenged established European marques with its “Precision Crafted Performance” philosophy. Early models like the Legend sedan and Integra sport coupe showcased tech advancement and driving dynamics. Today, Acura’s portfolio includes refined sedans (TLX, Integra), sporty Type S variants, popular SUVs (RDX, MDX), and the high-performance NSX supercar, while also adding electrified models like the all-new electric ZDX. Despite global ambitions, Acura remains heavily focused on North America (US, Canada, Mexico, Panama, Kuwait), backed by American Honda’s Torrance, California-based HQ and R&D facilities. Fans appreciate Acura for blending Honda’s renowned reliability with upscale design, performance tech, and value-driven luxury.