Alfa Romeo

Alfa Romeo began on 24 June 1910 in Milan as A.L.F.A. (Anonima Lombarda Fabbrica Automobili), later becoming Alfa Romeo after Nicola Romeo took control in 1915. Today, it’s celebrated for blending Italian styling with racing-inspired performance and technological innovation. Its lineup spans sporty sedans and SUVs—distinctly styled, dynamic-driving vehicles like the Giulia and Stelvio, while new electrified models, such as the Tonale plug‑in hybrid and upcoming fully electric Junior, signal a forward push. Enthusiasts love Alfa for its emotional appeal and performance pedigree, something British reviewer Jeremy Clarkson once described as “feels like no other.” Racing roots run deep: Alfa was involved in motorsport almost from inception and pioneered technologies such as double‑overhead‑cam engines and early fuel injection. The iconic Quadrifoglio (four‑leaf clover) badge, first seen in 1923, still denotes peak performance models like Giulia and Stelvio Quadrifoglio.