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Audi

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Audi began in July 1909 in Zwickau, Germany, when engineer August Horch founded his eponymous company. Today it serves as the luxury arm of the Volkswagen Group, crafting vehicles that blend uncluttered styling with tech-rich interiors and the quattro all-wheel-drive system that’s made winter roads feel routine. The lineup is neatly tiered for every shopper: standard models deliver everyday luxury, S versions add a jolt of power, and RS flagships square off with BMW M and Mercedes-AMG. On the horizon is the all-electric e-tron family, rapidly expanding to meet growing demand. SUV buyers find the same logical progression: the city-friendly Q3, family-favorite Q5, seven-seat Q7 and style-focused Q8. Electric variants now fill almost every gap—from the compact Q4 e-tron to the long-range Q6 e-tron—while every new Audi comes standard with quattro and a four-year/50,000-mile warranty for peace of mind.

Founding year & location

16 July 1909

Zwickau, Germany

Headquarters

Ingolstadt, Bavaria

Germany

Parent company

Volkswagen Group

Global sales figure

Revenue €64.53 billion

2024

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