Chevrolet

Picture autumn of 1911: William C. Durant, freshly ousted from his own company, teamed with Swiss racer Louis Chevrolet in Detroit to found a carmaker built on ambition and flair. Their 1912 Series C Classic Six, a brass-era marvel capable of 65 mph, announced Chevrolet’s intent to blend performance with a touch of luxury from day one. Guided by Alfred Sloan’s mantra of “a car for every purse and purpose,” Chevy climbed past Ford to become America’s favorite brand by 1929. Fast-forward to today, and Chevrolet’s halls showcase everything from the compact Trax crossover and tech-rich Equinox EV to the workhorse Silverado pickup and the budget-friendly Bolt EV, proving its relentless drive to marry practicality with innovation. In 2023 U.S. drivers snapped up 1,716,268 Chevrolets while GM hit $171.8 billion in full-year revenue, underscoring Chevy’s enduring pull and its muscle in GM’s financial engine. More than a century on, Chevy’s story reads like an American chronicle, from pioneering the valve-in-head engine to spearheading today’s EV revolution, each chapter is fueled by the promise of accessible innovation.