Jeep

Jeep began in 1940 when the U.S. Army issued a 49-day challenge to build a light reconnaissance vehicle, prompting Bantam and Willys-Overland prototypes. Willys won the contract with its Go-Devil–powered MB, producing over 600,000 units by 1945 and defining the mass-produced 4×4 category. The trademark “Jeep” was granted in June 1950, and the postwar CJ line brought rugged off-road utility to everyday drivers, birthing the SUV concept. Under AMC and Chrysler, Jeep expanded into luxury off-road with the Wagoneer and Grand Cherokee and cemented its cultural icon status via the Wrangler’s removable doors and roof. Today, as part of Stellantis, Jeep’s lineup spans the Compass to the full-size Wagoneer and features advanced plug-in hybrids and BEVs, the Wrangler 4xe, Grand Cherokee 4xe, Wagoneer S and upcoming Recon, focused on electrification and global growth.