
Plymouth stormed onto the scene on July 7, 1928, at Madison Square Garden. Chrysler’s first entry into the low-priced field, it undercut the competition by offering internal expanding hydraulic brakes and an upscale finish at a fraction of the cost. Early success came quickly as farmers and families embraced a reliable alternative to Ford and Chevrolet. By the 1930s, Plymouth had become a linchpin of Chrysler’s growth, cementing its place in American driveways. Through the 1960s and ’70s, Plymouth chased performance, giving birth to icons like the Barracuda and Road Runner. In 1984 it pioneered the modern minivan with the Voyager, reshaping family transport. The late ’90s brought retro flair in the Prowler, but overlapping lineup and falling sales sealed its fate. Production ended on June 28, 2001. Today, the marque lives on in collector circles, museum exhibits, and Stellantis heritage events that honor its bold spirit.
Founding year & location
July 7, 1928
New York City, USA (2001)
Headquarters
Auburn Hills, Michigan
USA
Parent company
Chrysler Corporation
Global sales figure
38,657 vehicles sold
Data not publicly disclosed revenue (2001)