Polestar

The Polestar story began on the racetrack in 1996 when Flash Engineering, a Swedish motorsport team, first tuned Volvos for competition. In 2009, the team formalized as Polestar Performance, becoming Volvo’s official high-performance partner. A pivotal moment arrived in October 2017 when Volvo Cars and Geely launched Polestar as a standalone electric-performance brand, unveiling the Polestar 1, a luxury plug-in hybrid coupe that showcased carbon-fiber construction and advanced battery tech. Success followed with the Polestar 2 in 2020, the first Android-based infotainment EV, cementing Polestar’s reputation for blending Scandinavian design with sustainable innovation. Today, Polestar’s lineup spans from the Polestar 2 fastback to the flagship Polestar 3 luxury SUV and the upcoming Polestar 4 coupé-crossover. The company is doubling down on carbon-neutral goals, aiming for fully climate-neutral manufacturing by 2030. Strategically, Polestar is expanding production beyond China—adding a U.S. plant for Polestar 3 and sourcing EV modules globally—to broaden its footprint and optimize tariffs, all while targeting double-digit margins and scalable growth across Europe, North America, and Asia.