RAM

Ram Trucks traces its roots back to the introduction of the Dodge Ram pickup in 1981, but it gained its own identity on April 1, 2009, when Chrysler spun the marque off from Dodge to focus exclusively on light- and medium-duty commercial vehicles. Early success came swiftly: the fourth-generation Ram 1500, launched that same year, featured a new frame, suspension, and the option of a 3.0 L EcoDiesel engine, signaling the brand’s commitment to capability and efficiency. Over the past decade, Ram has become a cultural icon in North America, known for blending rugged utility with premium comfort. It pioneered features like the Uconnect infotainment system and eTorque mild-hybrid technology, and it led the way with the Ram ProMaster commercial van. Today, Ram’s lineup spans the full-size 1500, 2500, and 3500 pickups, the ProMaster and ProMaster City vans, and the all-electric Ram 1500 REV, reflecting its strategic focus on electrification and commercial customers.