Rolls-Royce

Rolls and Royce first crossed paths on May 4, 1904 at the Midland Hotel in Manchester, England, when The Hon. Charles Rolls met engineer Henry Royce over a shared passion for mechanical excellence. After formalizing their partnership on December 23, 1904, they unveiled the groundbreaking Rolls-Royce 10 hp at the Paris Salon in December 1904, a demonstration of Royce’s insistence on smoothness and quiet performance. Just two years later, the Silver Ghost debuted in 1906, earning the title “the best car in the world” and cementing the marque’s reputation for unrivalled engineering. Over the next century, Rolls-Royce elevated luxury motoring through bespoke coachbuilding, the iconic Spirit of Ecstasy mascot and armoured vehicles for wartime service, becoming a symbol of status for royalty, heads of state and captains of industry. Today, Rolls-Royce Motor Cars offers the Phantom, Ghost, Wraith, Dawn, Cullinan and the all-electric Spectre, built on a strategy of electrification and hyper-personalization. Under BMW ownership, the Goodwood factory is undergoing a $376 million expansion to strengthen its Bespoke and Coachbuild programmes, ensuring the brand remains the pinnacle of modern luxury.