Subaru

Subaru’s story began on July 15, 1953, when five smaller companies merged in Tokyo to form Fuji Heavy Industries. The fledgling automaker rolled out the Subaru 1500 in 1954, but it was the tiny, air-cooled Subaru 360 of 1958 that captured the public’s imagination, marking Japan’s entry into practical, affordable personal transport. Early on, Subaru made its mark with the introduction of the boxer engine in 1965 and the Symmetrical All-Wheel Drive system in 1972, innovations that would become its hallmark. Rally successes in the 1990s, led by the Impreza WRX, cemented Subaru’s reputation for durability and performance. Today, the brand’s lineup centers on versatile crossovers and SUVs, including the Forester, Outback, and Crosstrek, while the BRZ sports coupe showcases driving purity. Subaru is now steering into an electric future with the Solterra EV and the high-performance STI E-RA concept, all underpinned by the signature boxer engine and AWD ethos.