Suzuki

In October 1909 Michio Suzuki founded Suzuki Loom Works in the small coastal town of Hamamatsu, Shizuoka Prefecture, crafting innovative weaving looms that revolutionized Japan’s silk industry. After two decades of mastery in textiles, the company shifted gears post-World War II, launching its first motorized bicycle, the “Power Free,” in 1952 and debuting the Suzulight kei car in 1955. Suzuki went on to become a global powerhouse in motorcycles, ATVs, marine engines, and automobiles, earning a reputation for durability and performance with icons like the GSX-R sportbike and the Jimny 4WD. Today Suzuki focuses on affordable, eco-efficient mobility, its lineup spans kei cars, compacts, crossovers, motorcycles, and outboard motors, while strategic partnerships in emerging markets and investments in hybrid and electric technology aim to keep the brand nimble in a shifting automotive landscape.