Toyota

Toyota’s journey began in August 1937 when Kiichiro Toyoda spun off the automotive division of Toyoda Automatic Loom Works to form Toyota Motor Co., Ltd. In its infancy, the company rolled out the G1 truck in 1938, proving that Japanese engineering could build durable workhorses. By 1936, the prototype AA sedan had laid the groundwork for passenger cars, and Toyota’s focus on quality and continuous improvement quickly set it apart in a crowded market. During the postwar boom, Toyota leveraged a growing middle class to introduce the Corolla in 1966. It wasn’t just a car; it became a global best-seller and a symbol of reliable mobility. Innovation flowed naturally from Toyota’s ethos. The Toyota Production System, developed in the 1950s, reshaped manufacturing worldwide and remains a benchmark for efficiency and waste reduction. In 1997, the Prius launched the modern hybrid era and demonstrated Toyota’s commitment to sustainability. Today, Toyota offers a broad lineup, from fuel-efficient hatchbacks and family sedans to off-road-ready SUVs and the hydrogen-fuel-cell Mirai. Under the Lexus luxury banner and with a growing electric “bZ” series, Toyota is steering toward an emission-free future while exploring autonomous and connected vehicle technologies.