Richmond Bmw

2026 BMW X3 30 xDrive SUV

2026 BMW X2 xDrive28i SUV

2027 BMW M4 Competition xDrive Coupe

2026 BMW X1 xDrive28i SUV

2026 BMW i7 xDrive60 Sedan

2026 BMW M2 Base Coupe

2018 Ford Flex SEL SUV

2021 BMW X3 xDrive30i SUV

2018 Volvo XC60 T6 AWD R-Design SUV

2027 BMW X7 M60i SUV

2027 BMW M5 Sedan

2027 BMW M4 Coupe

2026 BMW X5 xDrive40i SUV

2024 BMW iX xDrive50 SUV

Pura Carmon

I am in the military, originally from Virginia Beach and stationed overseas in Japan. I tried to work through my hometown dealer, Checkered Flag BMW, Casey BMW in Newport News, as well as the Richmond Midlothian BMW dealer in an attempt to order and purchase a custom-built X3. Only the Richmond BMW on Broad St—a dealership 1.5 hours away from my home—was willing to assist me.

A process that was originally frustrating became so simple and straightforward after working with my dealer, Steve Lerner. Not only did my car get ordered within 24 hours, he also stayed in constant communication to ensure I had everything I would need to complete my purchase immediately when I returned home, and he took hours of his time to provide a tutorial on all of my car’s features before completing the sale. The level of support and service I received from Steve and the staff at Richmond BMW was UNMATCHED! Everyone from the manager to the other sales staff to my financial rep knew who I was and came to say hello and converse and congratulate me on my purchase. They all seemed extremely kind, personable and genuinely happy for me. In the end I drove off in my dream car with no hassle and feeling amazing.

You probably can’t go wrong with any of the sales staff there, because they all seem great and appear to have a very healthy, family-like work environment. But if you can snag Steve Lerner, I can guarantee you’ll be in OUTSTANDING hands with him as your salesman. Without question, this was the best experience I’ve ever had purchasing a vehicle. 20 out of 10 would recommend!

My experience was awesome. Steve lerner was very nice and easy to work. I'm living in PA, and I didn't have to go to the dealer to buy the car.  It only took 3 days to get my car.

chris daniel

Steve Lerner and the rest of the team at the Richmond BMW West Broad location was the most professional, easiest, stress free group of individuals I've ever had the opportunity to work with. I do not purchase used vehicles often so anyone that has to take the time out of their day to sit down and acquire another vehicle,I highly recommend Steve and his team. I was one of those naive electric car buyers who didn't research the product enough before I had purchased it. New EV owners hopefully will realize as I didn't when these cars have a dead battery (not the main hi output battery, but just the 12 volt battery that all vehicles have) your EV will completely sit still and will not even go into neutral therefore if the battery has low voltage in this case 5 out of 12 volts, not even a jump start would power the vehicle up enough to get the car into neutral which can only be mobilized by a wheel dollies so the vehicle can be hoisted to the flat bed of a tow truck.
Steve and his team were very punctual and very responsive with allocating the service department to ensure that upon the vehicles arrival they could assess and instantly diagnose the problem. (A text message was even sent keeping me update, very new age.)
They stars were in alignment that day and the used vehicle that was transported from Midlothian BMW was personally delivered to W. Broad for my test drive. With the most professional and stress free, no pressure approach, I was sold before I even saw the vehicle I was going to purchase. If you need to buy a car, see Steve and the team, you'll be assured the most transparent transaction you'll ever have. The sales manager was patient with any antics pitched for a lower price and even the closing Manager who sells gap insurance at the end of the transaction was brief and knew exactly where I stood and made things efficiently and as convenient as possible. Now I'm convinced and understand the reasoning for the multitude of the decorative printing and stickers throughout the dealership stating Processing Fee of $579. Thanks again Steve for your help.

Kelvin Blue

I recently had the pleasure of working with Tom at Richmond BMW Maintenance, and I must say that the experience exceeded all my expectations. Tom's professionalism, expertise, and dedication to providing top-notch service truly set him apart.

From the moment I arrived at the service center, Tom greeted me with a warm smile and made me feel like a valued customer. He took the time to listen to my concerns about my BMW and thoroughly explained the maintenance process, ensuring that I understood every detail.

Throughout the maintenance service, Tom demonstrated a high level of skill and attention to detail, leaving no stone unturned in ensuring that my vehicle was in optimal condition. His knowledge of BMW vehicles was impressive, and I felt confident that my car was in good hands.

Not only did Tom provide exceptional technical service, but he also went above and beyond to make sure that I was comfortable and informed throughout the process. He kept me updated on the progress of the maintenance and even provided valuable tips on how to better care for my BMW in the future.

Thanks to Tom's expertise and dedication, my BMW is now running smoother than ever, and I couldn't be happier with the results. I highly recommend Tom at Richmond BMW Maintenance to anyone looking for top-quality service and a truly exceptional customer experience. Five stars all the way!

Richmond Bmw

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