Tony Serra Ford

Shelly Palmer

UPDATE: 5/6/24
I was so impressed with Jeffrey I went back and bought a second vehicle. I had some serious anxiety with the second one because it’s the vehicle that has to pull our 41ft 5th wheel. Their lead tech and a couple managers came over to talk to me and give me info on the best course of action to take with the new 350. I was so grateful because I was by myself (husband was out of town) and all 5 of them helped me pick the correct options! The best Ford dealership I’ve ever been to and I only drive Fords!

Had a great experience buying my Bronco. Jefferey and JD were awesome. During all the paperwork we had some great conversations and professional service. Thanks for all your help.

Scottie Holden

I recently purchased an F150 from John Bruce and it was the smoothest transaction I've been through. John was friendly, honest, prompt, and a joy to work with. I highly, highly recommend John Bruce and Tony Serra Ford!

Laura Brown

My husband and I recently purchased a new Ford Explorer from Tony Serra Ford Sylacauga. Our experience from locating the car we wanted all the way through to the completion of the purchase and setting up the technology and other accessories was a pleasure. Our Sales Consultant, John Bruce, could not have been more professional, competent, and knowledgeable throughout the process. We certainly would highly recommend John Bruce to anyone seeking to purchase a new vehicle.

John Bruce was a fantastic sales consultant! He was very kind & considerate. Definitely recommend him & Tony Serra Ford!!

cyndi johnson

My recent visit to the Ford Service Department was perfect.  I was able to make the appointment at a time that was convenient for me, upon arrival my car was taken directly back, and the service was completed in a timely manner.   I used my Ford Maintenance plan, so the checkout was fast, and I was back on the road.  Thanks Tony Serra Ford!

Tony Serra Ford

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